Its all about conveying a message or multitude of messages. Im a Designer not an artist so an image is only as good as it is useful to convey a message. Sometimes no image is needed, sometime no text, but its often both.
“Campaigns” from Psychological Industries cover a spectrum of issues from environmental to mental to digital issues. Women’s Rights is a constant theme, though, and RESPECT is a good example of that. Its a newer campaign and maybe our best one yet. A female “Che” postergirl that reveals to the viewer the juxtaposition of irrelevant struggles of the past, with the struggles going on to this day concerning women’s rights.
So yeah, image selection is important.
Read the Full Interview Here: LINK
