It has a cool effect to it. Using dot fades, aka halftones was common in early designs from Psychological Industries. The text is actually a line from a song by the underground band My Life with the Thrill Kill Kult.
Economists Must Learn to Subtract. Inspired from some hand dawn scribbles that appeard in an old issue of AdBusters.
The design utilizes a font containing money signs from all over the world further emphasising the faulty disconnect between commerce and nature.
The design contends, in a rather blatant text based way, with the issues surrounding Economic practices. In particular the writing off of nature and its thresholds as 'externalities' that are of no consideration to Production and Consumption. Basically the considering of nature as something of no value and of endless supply. This is the faulty program our entire society is based on.
OVER THE LINE was a first attempt at paying tribute the The Big Lebowski. The design was recieved well but would later recieve much needed improvements. Guns tend to appear in Psychological Industries designs quite often but typically in the hands of a woman, this design is the only exception to that rule.
BE THE MEDIA was design with a nod towards the indymedia.org network that developed a sudden and much needed world wide presence in major cities during the 1999 WTO Protests in Seattle.
Before Social Media sites, before YouTube, and before most people were even talking on cell phones during the late 90s and early 00s, IndyMedia was already a global network of citizen journalists taking to the streets and posting reports and photos/videos of local news and events.
This network prooved to be the main source for citizen news and networking efforts across the globe during the Anti-War movement from 2001-2004. Not really stuff that school children will be reading about in text books about the W. Bush Administration or the Iraq War of 2003.
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